Press Release: Urbanears Expands Speaker Line with Small, Yet Powerful, Lotsen Speaker

STOCKHOLM, Sweden – April 10, 2018 – Today, Urbanears announces an addition to its line of speakers with the small and capable Lotsen. Lotsen is a compact Wi-Fi speaker with big capabilities. It easily fills small to mid-sized rooms with well-balanced sound and a pleasing bass kick. Lotsen is conveniently sized for compact places like side tables, shelves and countertops.

Endless ways to connect

Lotsen allows users to enjoy a boundless variety of audio choices with the flexibility to connect in multiple ways. Connect via Wi-Fi and access all your favorite streaming services, pair with Bluetooth, or grab an aux cord and hook up the turntable. Users can stream from Spotify connect, Airplay or Chromecast built-in, all while staying up-to-date with the latest features and connection possibilities via over-the-air updates.**

The Lotsen pairs with Urbanears’ Stammen and Baggen, which launched early 2017. Multiroom capabilities are the life of the party, allowing users to combine two or more multiroom speakers to create a customized soundscape that comple­ments your home. Play them together or set a different mood in each room.

Full press release and my thoughts available after the jump… 

Customizable presets

Taking a note from its older siblings, Lotsen keeps it simple with no digital displays or cryptic messages. Daily use can be managed with the customizable presets, using the two knobs at the top of the speaker. With these presets, users can keep a range of moods on standby for instant play at the push of the knob. A single push switches pause to play, or solo to multi mode. A twist adjusts volume. Save up to seven favorite albums, playlists, and stations via Spotify Premium and internet radio. Set-up and use is simple as well, with the easy-to-use Urbanears app. Effortlessly operate the speaker from any room. The app takes users be­hind the scenes to set up the speaker, manage presets and multiroom settings, and adjust the equalizer to perfection.

Uncompromising sound

Packed with a thoughtful sound anatomy and advanced Wi-Fi technology, Lotsen fills any home with an uncompromising sound experience. Play everything from high resolution digital audio to the rich analog sounds of a vinyl player. Use the in-app equalizer to find the ideal listening sweet-spot.

Swedish design

Lotsen is designed to complement any home and play along with users’ individual tastes. Wrapped 360 degrees in acoustically transparent fabric, it comes in six different colors— from quiet neutrals to stand-out louds. And watch out for trend-in­spired editions, too—you just might find the best piece of art you have ever seen or heard.

Lotsen will be available Summer 2018* for $199 in six different colorways – concrete grey, dirty pink, goldfish orange, indigo blue, plant green or vinyl black.

**Airplay and Airplay logo are trademarks of Apple inc. Registered in the u.s. And other countries. The Wi-Fi certifiedtm logo is a certification mark of Wi-Fi alliance®. Chrome­cast is a trademark of Google Inc. Spotify and Spotify logos are trademarks of the Spotify group, registered in the u.s. And other countries. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth sig, inc.

*At time of launch, Lotsen will be available in select markets outside of the United States.

ABOUT URBANEARS

In the present, recently known as the future, Urbanears strives to create magic where people and technology meet – a task the company tackles passionately with hu­man centered design and innovation. Founded in Stock­holm, Sweden during a time before pocket computers (2008), Urbanears has grown to see their headphones spread like wildfire all over the world. Today Urbanears can still be found in their hometown of Stockholm, creat­ing electronic gizmos and a kaleidoscope of their beloved headphones and speakers and speakers, only in a slightly bigger office.

Mike’s Thoughts: I think Urbanears is a neat consumer technology company. Although the brand isn’t as recognizable as other audio manufacturers, they aren’t afraid to take risks. All audio makers want to create fashionable, premier headphones, earbuds, and speakers – but not everyone manages to do a good job of it.

Also, how great is the current generation of smaller, low-profile speakers designed to be connected to our smartphones, tablets, computers, and more? I like the simple design paired with the multiple audio connectivity choices available to owners. If you experience the Urbanears Lotsen speaker in the future, let me know what you think!

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